PPC Specialist – Google & Bing Ads Expert

Responsibilities:

As a Paid Search Specialist, you will be responsible for driving lead generation through major search engine platforms such as Google and Bing for contractors in the improvement industry across Canada & the US.

Your role will involve:

• Developing and executing innovative paid advertising campaigns that align with our client’s objectives and deliver measurable results.
• Conducting keyword research and analysis to identify opportunities for campaign optimization.
• Creating and optimizing ad campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Monitoring campaign performance and making data-driven decisions to improve ROI.
• Collaborating with cross-functional teams to align paid search efforts with overall marketing objectives.
• Staying up-to-date with industry trends and best practices in paid search advertising.

Qualifications:

• A Bachelor’s degree in Marketing, Advertising, or a related field.
• 4+ years of professional experience with a focus on paid search/campaigns, ad trafficker, paid media and/or PPC.
• A strong understanding of Google Ads and other major advertising platforms such as Bing.
• The ability to analyze data and draw actionable insights to improve campaign performance.
• Creative thinking with a passion for innovation and problem-solving.
• A keen attention to detail and the ability to manage multiple projects simultaneously.
• Google Ads and Bing Ads certification is a must
• We are looking for someone who can:
• Develop and execute paid search strategies to generate leads for clients in the improvement industry.
• Conduct keyword research and analysis to identify opportunities for campaign optimization.
• Create and optimize ad campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Monitor campaign performance and make data-driven decisions to improve ROI.
• Collaborate with cross-functional teams to align paid search efforts with overall marketing objectives.
• Stay up-to-date with industry trends and best practices in paid search advertising.

If you are passionate about paid search and have the skills and experience we are looking for, we would love to hear from you! Please submit your resume