Job Overview:
We are seeking a highly organized and dynamic Marketing Assistant / Executive Assistant to join our team immediately.
This dual-role position involves providing comprehensive administrative support to our CEO while working closely with the VP of Corporate Development on marketing initiatives. The ideal candidate will be skilled in managing executive tasks, content creation, social media management, digital marketing, market research, reporting, and lead generation.
This role requires collaboration with various marketing teams and departments across our two companies to ensure effective and cohesive marketing strategies.
Reports To: CEO; VP of Corporate Development; Chief of Staff.
Work Schedule: 8:00 AM to 5:00 PM PST, Monday through Friday.
Key Responsibilities:
Administrative Support for CEO:
- Manage day-to-day executive administrative tasks, including scheduling meetings, maintaining calendars, managing email correspondence, and processing invoices.
Content Creation:
- Lead the creation, editing, and proofreading of marketing materials such as social media content, newsletters, and promotional materials.
Social Media Management:
- Assist in managing and scheduling social media posts across multiple platforms. Monitor engagement, analyze performance, and optimize campaigns for better results.
Digital Marketing Support:
- Support email marketing campaigns by creating templates, managing contact lists, and analyzing campaign effectiveness.
Market Research:
- Conduct research on industry trends, competitor activities, and target audiences to aid in the development of marketing strategies.
Reporting & Analytics:
- Compile reports on campaign performance, website analytics, and other key marketing metrics to track and measure success.
Collaboration:
- Work closely with the marketing team and other departments to ensure consistent messaging and branding alignment across all channels.
Lead Generation:
- Identifying Target Audience: Understand the ideal customer’s demographics, needs, and behaviors to effectively tailor marketing efforts.
- Attracting Interest: Implement marketing strategies to engage potential leads through various channels, including:
- Content Marketing: Develop valuable content (e.g., blogs, whitepapers, videos) that addresses the target audience’s pain points and interests.
- Social Media Marketing: Engage with potential customers on platforms such as Facebook, LinkedIn, Twitter, and Instagram.
- Search Engine Optimization (SEO): Optimize content for search engines to increase visibility and attract potential leads.
- Capturing Leads: Collect contact information through forms, sign-up sheets, or other methods, often by offering valuable incentives like free e-books, newsletters, or discounts.
- Nurturing Leads: Build and maintain relationships with leads through follow-up communications, including email campaigns, personalized content, or direct outreach.
- Converting Leads: Facilitate the transition of leads into customers by aligning sales processes with lead needs and timing, ultimately leading to successful sales.
Qualifications:
- Proven experience in administrative support, content creation, and digital marketing.
- Strong skills in social media management, SEO, and market research.
- Excellent communication, organizational, and analytical skills.
- Ability to work collaboratively and adapt to changing priorities.
- Proficiency in marketing tools and software (e.g., CRM systems, email marketing platforms, social media management tools).
Why Join Us?
- Immediate hiring opportunity.
- Be part of a dynamic and innovative team.
- Opportunity to work closely with senior executives and contribute to strategic marketing initiatives.
- Gain valuable experience across various aspects of marketing and administration.
If you are a proactive and detail-oriented individual with a passion for marketing and executive support, we invite you to apply for this exciting opportunity.
