Paid Media & Community Engagement Specialist

Job Description

Job Category: Marketing
Job Type: Full Time
Job Location: California
Job Location Type: Remote

We’re looking for a strategic and performance-driven Paid Media & Community Engagement Specialist who can take the lead in executing multi-platform paid campaigns and managing online brand engagement. You’ll be a key player in generating leads, improving conversions, and growing digital visibility through data-informed decisions and creative optimization.

If you’re an expert in ads, analytics, and engagement, and thrive in a fast-paced, remote-first team—you might be exactly who we’re looking for!

Key Responsibilities:

Paid Media Campaign Management

  • Plan, launch, and manage ad campaigns across LinkedIn, Facebook, Instagram, YouTube, and Google Ads
  • Execute and track email marketing campaigns using platforms like Mailchimp or HubSpot
  • Manage budgets and bidding strategies to optimize ROI
  • Define, segment, and test target audiences
  • Run A/B tests on creatives, copy, and CTAs

 

Performance Tracking & Optimization

  • Monitor and optimize campaigns using metrics like CTR, CPC, CPA, ROAS, Conversion Rate, Open Rate, and Lead Quality Score
  • Deliver weekly and monthly performance reports with actionable insights

 

Community Management & Engagement

  • Monitor and respond to social media interactions, comments, and messages
  • Escalate high-value leads or issues to the appropriate internal team
  • Maintain a consistent, on-brand tone in all public interactions
  • Track and analyze engagement metrics to improve reach and community satisfaction

 

What We’re Looking For

Education & Experience

  • Bachelor’s degree in Marketing, Communication, or related field — or equivalent experience
  • 5+ years of experience running paid media campaigns across multiple platforms
  • Prior experience with retargeting, SEO/SEM, and funnel-based advertising

Technical Skills & Tools

  • Expertise in Facebook Business Manager, Google Ads, LinkedIn Campaign Manager, YouTube Ads
  • Proficiency with Mailchimp, HubSpot, or similar for email marketing
  • Strong analytical skills using reporting dashboards and performance metrics
  • A/B testing experience and a data-driven mindset

Soft Skills

  • Advanced to native-level English proficiency (written and spoken)
  • Strong attention to detail and ability to multi-task
  • Team player with excellent adaptability and cross-functional communication skills

Join Us!

If you’re ready to own high-impact digital campaigns and become the voice of a brand in key channels, let’s talk. We offer a flexible, remote-first work environment, an engaging role, and a team that values both performance and creativity.

📩 Apply today and help us grow with your strategy, insights, and innovation!

 

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